True Religion

A Digital Flagship for Denim

A majority of True Religion's online traffic comes from mobile devices, so the brand needed a responsive, mobile first approach for their new flagship website. The focus was on creating a simple design that emphasized ease of navigation and shoppabilty. Robust refinement options, large product images and easy 3-step mobile checkout were among some of the key elements that improved user experience and made this a successful relaunch for True Religion.