A clean ecommerce experience highlighting sexy, sustainable swimwear
Vitamin A is a southern California-based retailer of sustainable swimwear. Their website relaunch included a full, front to back redesign on Shopify. The goal was to keep their beautiful imagery front and center while maintaining ease of shoppability. We incorporated a scrolling homepage to feature a variety of content in a digestible way and added clear refinements to left navigation on shop pages. We also created an area to showcase collections as well as campaign imagery and associated products. Overall, aesthetic was kept clean and minimal to let their beautiful products shine.
About the brand
Vitamin A bikinis and bodysuits are designed with exceptional attention to detail and produced locally in California. In their signature EcoLux fabric, a technically and environmentally luxe fabric made from recycled nylon, their designs exude an effortless, natural sexiness and laid-back West Coast vibe. So, we wanted to create a site to match just that.
