A unique and differentiating web design for Boot Barn sub-brand
Wonderwest is a curated, women-focused sub-brand of western wear retailer, Boot Barn. Our goal when launching their solo ecommerce site was creating a new shopping experience and visual direction to further engage their ready-for-adventure, 'it-girl' target audience. Shopify was used to create a custom website, so we could integrate a look that felt entirely their own.
